At a glance
MasterMover revamped its digital presence to showcase industry leadership and boost user engagement.
The old website suffered from outdated design, poor navigation, and low lead generation.
The redesign introduced user-focused features like product comparisons, multimedia content, and multilingual support for global reach.
The new site enhanced usability, reinforced MasterMover's global reputation, and supported business growth with a more personalized experience.
An outdated website hindering growth
MasterMover’s outdated website lacked personalization, had poor navigation, and misaligned with their rebranding, limiting global growth and lead generation. Key users, like health and safety professionals, struggled to find solutions due to missing tools and multimedia content, leading to disengagement. The site was also cumbersome to manage, especially with multilingual content.
Laying the groundwork with UX research
The redesign began with analyzing user personas, site performance, and industry benchmarks. UX research revealed issues like unclear navigation, inconsistent content grouping, and missing calls to action. Stakeholder interviews and competitor analysis provided insights to streamline the architecture and enhance functionality, creating a roadmap for improvement.
Reimagining navigation and content structure
The site’s architecture was revamped to align with user needs and goals. The homepage became a gateway to establish credibility and guide users to key solutions, while product pages featured filtering tools, comparison grids, and resource hubs with videos and FAQs. A modern, cohesive design showcased MasterMover’s refreshed brand identity, emphasizing functionality and global reach through multilingual capabilities.
Elevating MasterMover’s global presence
The redesigned MasterMover website combines streamlined navigation, robust functionality, and engaging multimedia to enhance usability and drive results. Users can easily access products, comparison tools, and detailed resources, boosting engagement and lead quality. With multilingual features and a modern design, the site reinforces MasterMover’s global leadership and brand credibility.
Services
UX Research
Competitor Analysis
Stakeholder Interviews
Sitemap and IA
Wireframes
Website Design
Creative direction
Design System
Website design
