At a glance
CDW redesigned its website to boost digital engagement, user experience, and IT solutions leadership.
Challenges included poor navigation, outdated design, and lack of mobile optimization, affecting trust and engagement.
The redesign prioritized users with simplified navigation, modern design, and improved mobile accessibility.
The updated website enhanced user experience, accessibility, and positioned CDW for growth and innovation.
Navigating the digital divide
The existing CDW website faced significant challenges, including poor user engagement, complex navigation, and an outdated design that failed to reflect CDW’s innovative IT leadership. It lacked mobile optimization, limiting accessibility.
To address these, a comprehensive research phase, including stakeholder insights, user interviews, journey mapping, and competitive analysis, informed a user-first redesign. This approach prioritized simplicity, clarity, and intuitive navigation, supporting CDW’s product offerings and enhancing the overall user experience.
Prioritizing user-centered design
A thorough research phase, including stakeholder input and user surveys, guided CDW's website redesign. By adopting a user-first strategy, the site now features streamlined navigation, a simplified menu, and clean design elements like grid layouts and quick links. This approach enhances clarity, improves access to solutions, and effectively showcases CDW's offerings while elevating the user experience.
Refining for modern industry impact
The user interface was refined to elevate CDW’s brand identity while maintaining continuity with its design language. Strategic use of colors and typefaces projected credibility and innovation, creating a clean, professional look. The simplified, visually engaging layout made complex content easy to navigate, allowing CDW to showcase its cutting-edge solutions clearly and effectively.
Enhancing user engagement and business growth
The redesigned CDW website improved navigation, user satisfaction, and engagement with a clean, simplified design that made products and services easy to find. Enhanced mobile optimization ensured seamless accessibility across devices. The modern layout supports CDW’s expanding solutions, with clear calls to action and key touchpoints, reinforcing its leadership and driving growth.
Services
UX Research
Competitor Analysis
Stakeholder Interviews
Customer interviews
User personas
Research Synthesis
Sitemap and information architecture
Wireframes
Website Design
Creative direction
Design System
Website design
